The e-commerce industry is succeeding exponentially across the UAE, thanks to the technological innovations and utmost convenience offered by e-commerce marketplaces. Young shoppers, specifically, are more interested in online purchases, leading to the digital upsurge of the UAE’s e-commerce landscape.
Although traditional offline retailing is still strong in Dubai, online shopping sites in the UAE give local brands unlimited opportunities to broaden their customer reach. The e-commerce marketplaces in the UAE, such as DeliverIt and Amazon.ae, etc., help retailers maximize their visibility to a larger audience without stressing them out about marketing and operational costs.
In this blog post, you will find the most popular e-commerce companies in the UAE. So, if you are running a local business in the UAE, you may consider integrating with any of these to unlock a broad customer reach and get unlimited perks.
Top 6 e-commerce platforms in UAE
We have curated a list of the most popular e-commerce websites in the UAE, trusted by millions of sellers and buyers online.
With a wide range of products and services, these marketplaces offer sellers innovative e-commerce solutions to expand their business and contribute to strengthening the UAE’s economy. The majority of these are known for rapid deliveries of orders to the customers’ doorstep and lucrative discounts.
1. DeliverIt

Source: Deliverit.ae
DeliverIt guarantees to scale your business with intellectually curated logistics and marketing solutions. We are recognized as one of the trusted delivery service providers in the UAE region. Our expanded e-commerce marketplace has opened unlimited opportunities for sellers who want to connect with more potential buyers without spending extra. Our built-in tools assist you at every step of the selling process so you can create exclusive product listings and get more eyes on your business with our dedicated customer base.
A smooth browsing experience, relevant recommendations, and product reviews make shopping with DeliverIt seamless. While other e-commerce platforms charge businesses even for displaying ads, we work on a zero upfront cost model that proves value-oriented for new sellers and startups. Depending upon the product category, you only have to pay a 4% to 12% referral fee for every sale generated.
DeliverIt ensures that every order is safely delivered to the destination with same-day and last-mile delivery solutions. Payment settlements are stress-free. You can even allow customers to pay through their desired payment method, accentuating their shopping experience. You can manage your listings conveniently using DeliverIt mobile and web apps.
We offer tech-savvy solutions and allow sellers to update their inventory from anywhere. DeliverIt takes responsibility for picking up the order from the seller’s warehouse/location and delivering it to the customer’s doorstep. You can track orders in real time, get instant sales notifications, and amp up your commerce game in the UAE’s competitive commerce industry. Moreover, signing up for the DeliverIt seller account is smooth, and you can start selling on our platform as soon as our team verifies your business details.
2. Noon

Source: noon.com
Calling Noon the ‘homegrown’ e-commerce marketplace of the Middle East wouldn’t be wrong, as it was initiated to cater to the region’s local businesses regardless of their size. It was founded by Mohamed Alabbar in 2016 and currently serves in UAE, Saudi Arabia, and Egypt, with millions of sellers and buyers trusting the platfrom for their e-commerce needs.
Noon takes pride in having one of the largest customer databases, meaning that if you connect your business with Noon, you can instantly access millions of potential buyers. Thousands of sellers trust Noon as the platform supports multiple product categories and ensures blazing-fast shipping through Noon Express. Fashion, gadgets, kitchen and home appliances, toys, makeup, healthcare, you name it, they have it. Noon Food, Noon Grocery, and Noon Pay are some services the platform offers.
The built-in tools help businesses boost their sales and simplify the selling process. Moreover, you can manage the pricing structure to garner more sales. You can easily manage the FBN transfer process via your seller dashboard and even bid your offers using Product Listing Ads to appear to millions of shoppers, eventually leading to more sales.
3. Amazon.ae

Source: amazon.ae
Amazon is the most significant player in the global e-commerce landscape, with millions of businesses offering a wide range of product categories. Amazon.ae, a subsidiary of Amazon, marks the significance of this largest e-commerce marketplace in the United Arab Emirates. Here, you can find a myriad of products from local and international brands, retailers, and resellers. From startups to large enterprises, Amazon.ae is the preferred choice for every business across the UAE.
Amazon.ae offers a healthy mix of Amazon’s globally expanded experience and local market tactics, which is why it is one of the largely trusted e-commerce companies in this region. Buyers can search for their desired products from extensive product listings via the Amazon App or website.
Sellers in the UAE can use this online marketplace to expand their customer footprint and list products in any category, including fashion, electronics, groceries, hygiene, education, and more. Not just that, you can even list professional services such as home cleaning services, appliance installation, car rental, etc., according to the Amazon seller guidelines. The seller onboarding process is easy, with massive selling opportunities and built-in marketing tools.
The platform manages your product shipment, returns under Fulfillment by Amazon and Amazon Easy Ship, and provides up-to-the-mark customer satisfaction. Its e-commerce operations are not only limited to the UAE but expand to other Middle Eastern countries like Kuwait, Iran, Egypt, KSA, and others.
4. Mumzworld

Source: mumzworld.com
Mumzworld is dedicated to making motherhood easier by offering products catering to the needs of mothers and babies. The platform was launched in 2011, and since then, it has successfully catered to the needs of mothers from pregnancy to post-birth and children upto the age of 12 years. The buyers can find relevant products from over 6,500 local and international brands and retailers, including maternity wear, toys, baths, kids’ fashion, feeding, pantries, etc.
If you offer mother and baby care products, Mumzworld is the best place to get recognition from a large audience and amplify your sales. A carefully curated product catalog, hassle-free shipping and return, and flexible payment methods make selling and shopping with Mumzworld a smooth experience.
Mumzworld is hands down one of the finest e-commerce sites in the UAE. Parents can find many exciting products for their kids and enjoy free deliveries within the UAE on orders that cost more than AED 200. Once you create a seller account with Mumzworld, their catalog team will verify your information, contact you, and offer all the tools you may need to list and advertise your products.
5. Sharaf DG

Source: uae.sharafdg.com
Sharaf DG is heaven for tech-savvy shoppers as the platform offers the best deals on various products, including smartphones, smart watches, home appliances and decor, sport and fitness equipment, laptops, and much more. It was launched in 2005 as a 15,000 sq ft. electronics store in Dubai and extended its stores in other parts of the UAE and other Middle Eastern countries. Today, this marketplace retails over 25,000 electronic products and facilitates online consumers to buy from the comfort of their homes.
The platform offers retailers tailored marketing strategies and unlimited opportunities to participate in events and promotions. You can also optimize your listings to make your products appear at the top of the website. If you are a tech retailer, this platform is the perfect place to get your products listed with its strong customer base. This specialized e-commerce platform offers convenience to sellers and provides a straightforward selling process and payment settlement.
Sharaf DG ensures that online customers do not face post-purchase issues and guarantees that the best value across all products will be provided. Due to its massive range of products and efficient customer support, Sharaf DG was awarded Best Retailer of the Year by Vendors and Resellers in 2011.
6. Carrefour

Source: carrefouruae.com
Carrefour is a leading hypermarket and a popular e-commerce marketplace in the region where buyers can order groceries, electronics, daily essentials, and more. The expanded customer base makes it a trusted retail brand in the UAE that can benefit startups and retailers. You can get your product inventory live within a few days after submitting specific business details. However, it is noteworthy that Carrefour meticulously chooses the brands to use its selling channel, so when choosing this marketplace, make sure you have a perfect representation of your products.
Carrefour’s logistics are commendable, and they also offer last-mile delivery services, which makes doing business with them a stress-free experience. Flexible selling categories allow you to sell a wide range of products with Carrefour, including laptops and PCs, toys, makeup, sports equipment, home goods, specific food items, and much more. You can effortlessly update your inventory from the Carrefour seller dashboard.
Carrefour offers tremendous opportunities for businesses to connect safely with new consumers and expand their digital footprint. Its competitive commission rates, dedicated guidance for new sellers, rewards for increasing sales, and marketing support make it a competitive player in the UAE’s e-commerce industry.
7. Groupon.ae

Source: groupon.ae
Groupon is an American-based e-commerce company launched in 2008 and later expanded to the UAE. It is one of the region’s go-to marketplaces for sellers and merchants. Its strong customer base arises from its high-quality products, fast shipping, great deals, and daily discounts that offer buyers great value for money.
Groupon has also helped businesses flourish by giving them a platform to list and manage their products with no upfront cost. The Groupon Merchant allows you to promote your products at the desired price and connect with potential customers. It gives you complete control over your business with tools like Campaign Manager that allow you to create your campaigns, set their duration and discount terms, redeem discounts, and set the targeted audience.
Groupon’s targeted marketing streamlines buyers’ search patterns and offers them relevant product recommendations. Moreover, cross-channel promotion through emails, paid advertisements, etc., ensures your products are always at the top of your targeted audience’s mind. You can list your products across different industries, including beauty and wellness, food, hotels and travel, home, local services, travel, and more.
8. Let’s Tango

Source: letstango.com
Let’s Tango was launched in 2013 and became one of the fastest-growing and reliable IT retail megastores. The consumer retail experience acquired by Let’s Tango goes beyond 20 years, and throughout this tenure, it has managed to deal in tons of products and provide unparalleled customer support. This e-commerce marketplace has multiple categories: gadgets, sports and fitness, electronics, mobile, laptops, and automotive.
The instant shopping assistance and multiple payment methods enhance the shoppers’ experience. There is a separate seller dashboard to help sellers manage and update their product listings conveniently. Moreover, the company has a dedicated team to curate marketing strategies and community building, allowing sellers to reach out to a broader audience in the UAE. They have efficient delivery personnel, so you don’t have to take care of your product deliveries, and you can trust them for on-time and special-care deliveries.
Let’s Tango doesn’t charge you anything for listing your products and only charges commission fees once you make a sale. The expert guidelines can help new sellers achieve their sales goals and utilize the platform for maximum gain. The payment process is quick, and the seller gets paid within 14 days of the sale. Its simple interface allows you to manage your Let’s Tango sales with your existing WooCommerce store.
Conclusion
The UAE’s e-commerce industry is growing quickly, and nothing will stop it anytime soon. Furthermore, digital media keeps sellers and consumers connected more than ever. With the growing needs of both sellers and buyers, many e-commerce platforms are thriving and offering local businesses a competitive edge. With DeliverIt entering the e-commerce landscape among the industry titans, it has garnered substantial attention from the sellers in the country.
If you are running a business in the UAE and looking to connect with a large stream of potential consumers, DeliverIt’s built-in tools make the entire process a breeze. From stress-free product listings to reliable deliveries and efficient customer support, it is a perfect e-commerce marketplace for entrepreneurs and startups. If you have not expanded your business to a commerce platform, it’s high time to do so and get your fair share in the market.
Frequently Asked Questions
What is an e-commerce marketplace?
An e-commerce marketplace is an online platform that allows multiple sellers to connect with potential buyers. It enables buyers to search online through different product categories from various vendors, compare their prices, and purchase the one that suits them. Third-party sellers can use the e-commerce marketplace to list their products without worrying about managing transactions and operational expenses. They can instantly access a vast pool of potential buyers and gain a competitive edge. Most e-commerce companies offer shipping and fulfillment services that simplify the selling process.
Will I get charged when creating a seller account with DeliverIt?
Unlike other e-commerce marketplaces, DeliverIt doesn’t charge any fee for listing products or a setup fees. You only have to pay a small referral fee (4% to 15%) on each successful sale and AED 10-15 delivery fee per order size.
How will DeliverIt handle payments?
DeliverIt accepts payments via COD and debit/credit card from the buyers and settles it to the seller’s bank account every month.